“Arab Weather” announces the launch of the new identity of its owner group, “Ard Group”

Arabia Weather - Amman, February 2024: “Arab Weather” announced that it has completed the process of launching a new commercial and visual identity for the group that owns it under the name “Ard Group” , which has become an umbrella umbrella for a number of companies specialized in climate security, with the “Arab Weather” platform remaining an arm. Digital group .

This move reflects the Group's increased focus on addressing the challenges of climate change, in response to growing global concern and awareness around extreme weather conditions, which the World Economic Forum's Global Risks Report 2024 ranked as the most important risks facing the world today .

On this occasion, Mohammed Al Shaker, CEO of Ard Group , said:

“The identity of our new group comes from our unwavering desire to make the world safer and more sustainable. The strategic development of our work in the field of climate security reflects our deep understanding of the impact that climate change has on various aspects of our lives, as it is no longer limited to weather and weather conditions, but extends beyond that to include Providing integrated smart solutions that contribute to managing all aspects of the system for confronting climate risks and managing crises more effectively in the region, through our offices distributed in Jordan, Saudi Arabia, Egypt and the Emirates.”

The "Ard Group" includes four companies based on innovation and leadership in response to the growing demand in the field of climate security, which are : "Ard Systems", "Ard Laboratories", "Ard Academy", and "Arab Weather". “Arab Weather” is the first and most famous company in the group, which will retain its famous name, and will build on its strong commercial identity of being the first and largest digital platform for weather and climate in the Arab world, with a monthly reach exceeding 50 million people.

It is considered “Earth Systems” (formerly Meto Weather) ; The first and leading company for climate security systems and specialized climate technology, which is concerned with providing integrated smart solutions for climate management, risk, crisis and disaster management directed to governments and institutions across various sectors affected by climate change.

As for "Ard Laboratories"; It is a newly established research and development company specialized in the field of technology and artificial intelligence that creates distinctive products, applications, and technologies for governments, companies, and individuals, while “Ard Academy” will lead the group’s mission in sharing knowledge and training the workforce in new sectors, including meteorological sciences, climate sciences, and artificial intelligence. , modern media, digital marketing, entrepreneurship, content creation and design, and other fields .

About "Ard Group"

“Ard Group” is the first and leading group for climate security and climate technology in the Middle East and North Africa, and has offices in Saudi Arabia, Jordan, Egypt and the Emirates . The group aspires to shape a safer, more climate-adapted world, by harnessing the power of data, artificial intelligence, and deep technology to provide a comprehensive set of integrated products and solutions that support decision-making, enable crisis management and preparation and planning efforts, in addition to making climate adaptation efforts successful .

Through its various companies, the Group provides a diverse range of services and products that support achieving climate security, and includes integrated solutions for key sectors such as: smart cities, governments, aviation and drones, energy, navigation and maritime operations, transportation, water, and agriculture, in addition to... Products for organizations, small and medium-sized companies and individual businesses .