Arab Weather and Great Wall Motors announce a strategic partnership to enhance user experience in Jordan.

Arab Weather - Nahj Al Manar Company, the official and exclusive agent for Great Wall Motors (GWM) in the Hashemite Kingdom of Jordan, announced the signing of a strategic partnership agreement with Arab Weather, the first and largest platform for digital weather forecasting and services in the region.

This partnership aims to enhance the digital presence of the Great Wall Motors brand, including the HAVAL, POER and TANK models, by leveraging the extensive user base of the Arab Weather app and website, and innovative advertising solutions based on data, weather and geographic location.

Key areas of partnership:

Smart digital presence
Launching targeted advertising campaigns through the Arab Weather app and website, reaching millions of users in Jordan, with the possibility of improving message targeting based on geographical location and user behavior.

Linking the content to weather conditions:
Providing promotional and awareness content and tips related to weather conditions (rain, dust, cold, heat waves…), which enhances the concept of safety and high performance of GWM cars in various weather conditions on Jordan’s roads.

Sponsoring newsletters and premium services
The presence of the Nahj Al Manar brand as a partner in a number of pioneering services provided by Arab Weather within the application and website ensures direct and effective access to the target audience during peak times for monitoring weather updates.

Commenting on the partnership, Ammar Kfarneh, General Manager of Nahj Al Manar – Great Wall Motors in Jordan, said: “At Nahj Al Manar, we always strive to reach our customers through the most reliable and influential platforms. Our partnership with Arab Weather is not just a traditional advertising collaboration, but a strategic step to connect the strength and durability of Great Wall Motors vehicles with the lifestyle of the Jordanian citizen, who places great importance on weather forecasts in their daily commutes and road adventures, both within and outside the city.”

Through this partnership, we will be able to deliver messages that are more relevant to the user's life context and actual road conditions, reflecting the brand's values of safety, reliability, and smart technology.

For his part, Fares Shaaban, General Manager of Arab Weather in Jordan, expressed his pride in this partnership, saying:
We are delighted to welcome Nahj Al Manar – Great Wall Motors to our list of strategic partners. We believe that the intersection of weather data and the needs of the automotive sector creates significant marketing opportunities, enabling the delivery of contextualized content and advertising that adds clear value to the Jordanian user. We look forward to working together to develop smart communication models that link weather conditions, driving safety, and vehicle performance.

This step confirms Nahj Al Manar Company’s leadership in adopting modern marketing methods based on data and digital transformation, and enhances the position of GWM cars as a first choice that combines technology, power, and intelligence, and meets the requirements of the driver in the Jordanian market in its various categories and needs.